Companies such as Wal-Mar, Target, IKEA and Tesco have turned to the environmental sustainability. They have started a new “green” policy and are meeting the sustainability goals they have set. Many other giants of the world market are following them – Nestle, Procter & Gamble, Coca-Cola, PepsiCo, Kraft, Johnson & Johnson, and Unilever have also expressed their willingness to turn to the green attitude and start building up a plan for new energy use to become environmentally friendly.
Despite of a variety of ecological strategies implemented by the companies, there is one common element present in all of them – green energy. Its significance comes from its power to influence the companies in important economic, environmental and social areas. Economical aspect concerns the matter of fossil fuels costs which are at lower risk because of conserving energy. Apart from this, many customers have become loyal to eco-friendly companies, thus, being green repays. Environmentally, it is reducing the emission of greenhouse gasses which must become the main concern. In terms of the social area, companies need to consider how their activity will affect the community.
Greenhouse gases emission by United States
Saving energy is a starting point for all sustainability strategies. Energy efficiency projects bring good profits in a short period of time. Companies, like Tesco or AT&T, admit that implementing such projects helped them save a great amount of money. Nonetheless, the profitable energy efficiency programs alone do not meet the goal of sustainability, they need to be mixed with the less beneficial renewable energy projects.
Energy projects demand a great capital and lots of investments in the beginning. On the other hand, companies need projects with limited initial capital and the usage of internal resources at the minimum level. Hence, the energy projects vary in degrees of commitment. These are: